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Imagine you own a business, or part of one. Imagine you have been running a business for a decade or longer. Imagine you want to buy a business. Imagine another business has approached yours, with an idea for a joint venture or merger.

You know there is value involved, and perhaps you have an opinion about the value which the business has intrinsically to you, as an owner, as a seller, as a potential investor.

That is the value, below which you would not be prepared to sell it, or above which, you would not consider buying it.

But is it a market related value? Are you selling yourself short, or paying over the top? In other words, what is the market most likely to pay – in an arm’s length, all pertinent factors known to both parties, finance available, willing buyer, willing seller – transaction?

That’s where Suitegum valuations and evaluations become very useful.

For more than 25 years, we have been involved in mergers, acquisitions and disposals of small and medium size businesses – those with a public interest score (PIS) up to 500.

We have helped the same clients to raise capital for such transactions, and capital to fund growth.

For a quarter of a century we have advised people on the value of their African businesses, and the strategic value creation and addition to value, through more than just adding profit to the income statement.

We offer two variants (evaluation & valuation) of our popular methodology, in three different products (Select for more information):

  1. Key value indicator (KVI) evaluation
  2. Market business valuation
  3. Diligent business valuation & evaluation

All our valuation and evaluation products are not so much a theoretical "would be nice" assessments. They are truthful, no holds barred, reports on fact.

We do not conduct valuations in favour of a particular side in any dispute. Our outcomes are defendable. If you are looking for padding, discounting, or justification for “a number”, then you would be best served elsewhere.


If you require a professional, realistic, market-related valuation of your business please call 011 083 6663 or complete the form and submit it.

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"Mark made me feel at ease throughout the process: from the methodology used to indicate the value of the business, right up to the advice received at the signing of the contract."

Heidi Schmid

"Mark gave me a valuation on my business, but couldn't assist in finding a buyer due to the geographical logistics, so he handed me over to a local business broker. This broker gave me a much higher valuation, having done a Swedish massage on the figures I supplied. I was thrilled at the prospect of getting what I thought was a reasonable sum for a little business, so we pitched it at the local broker's valuation.

Three buyers, much negotiation, a final signature on a piece of paper. Cloud 9! Days and days went by, the deposit was paid, the due diligence was conducted, and whamo! The buyer came back and said he was unhappy with the valuation, could we renegotiate?

Now, being a reasonable person, I 'pouted diplomatically' but finally, we have settled on the valuation Mark gave me in the first place. As he says, the best deals are done when neither side is too happy with the result!

I guess I just wanted to say that we should be sensible and realise that our businesses aren't quite as valuable to others as they are to ourselves."

Barbara Hilton-Barber


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